Source: TechCrunch.com
Leena Rao
We seen the reports that Black Friday online sales increased this year, but the numbers are finally in. comScore is reporting that U.S. retail e-commerce spending was $1.042 billion on Black Friday, an increase of 26 percent from Black Friday last year. This is the first time Black Friday sales surpassed $1 billion in online spending, says comScore.
For the holiday season-to-date, $13.7 billion has been spent online, which is a 16 percent increase versus the corresponding days last year. Consumers spend $633 million on Thanksgiving Day, a 32 percent increase from last year.
“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to avoid crowds at the stores,” said comScore chairman, Gian Fulgoni, in a release.
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