From InternetRetailer.com
2014 e-retail will be more mobile and more global
The year ahead in online retail also will include steeper shipping fees and more competitive pricing, according to a new report from Forrester Research Inc.
Katie Evans
Senior Editor
If Forrester Research Inc. is right in its predictions, retailers will want to get to work on beefing up their mobile and global offerings, exploring ways to save on shipping, and keeping a close eye on how their prices compare to those of their competitors.
The Forrester report, “Predictions 2014: US Retail eBusiness,” says mobile commerce will continue to grow and that retailers would be wise to beef up their mobile sites and apps. For example, store retailers should explore incorporating store inventory data or store maps into their mobile apps to aid shoppers browsing in stores.
Retailers that responded to the annual State of Retailing Online Survey, a joint study by Shop.org, the online commerce unit of trade group the National Retail Federation, and Forrester, finds mobile commerce is retailers’ top priority for 2014. The full study will be released Wednesday, Forrester says.
Indeed, on Black Friday, or the day after Thanksgiving, which is considered by many to be the unofficial kick-off to the holiday shopping season, one in five web purchases were made with a mobile device, according to web measurement firm comScore Inc. The following Monday, Cyber Monday, 17% of online purchases were made with a tablet or smartphone, comScore says.
Because of ever-increasing mobile sales, Forrester encourages retailers to invest as much as they can in mobile. Retailers should think about mobile offerings that make sense for their businesses, Forrester says. For example, pharmacy apps might make sense for drugstores, while flash sales may generate revenue for department stores or apparel merchants.
Read more from InternetRetailer.com >>
2014 e-retail will be more mobile and more global
The year ahead in online retail also will include steeper shipping fees and more competitive pricing, according to a new report from Forrester Research Inc.
Katie Evans
Senior Editor
If Forrester Research Inc. is right in its predictions, retailers will want to get to work on beefing up their mobile and global offerings, exploring ways to save on shipping, and keeping a close eye on how their prices compare to those of their competitors.
The Forrester report, “Predictions 2014: US Retail eBusiness,” says mobile commerce will continue to grow and that retailers would be wise to beef up their mobile sites and apps. For example, store retailers should explore incorporating store inventory data or store maps into their mobile apps to aid shoppers browsing in stores.
Retailers that responded to the annual State of Retailing Online Survey, a joint study by Shop.org, the online commerce unit of trade group the National Retail Federation, and Forrester, finds mobile commerce is retailers’ top priority for 2014. The full study will be released Wednesday, Forrester says.
Indeed, on Black Friday, or the day after Thanksgiving, which is considered by many to be the unofficial kick-off to the holiday shopping season, one in five web purchases were made with a mobile device, according to web measurement firm comScore Inc. The following Monday, Cyber Monday, 17% of online purchases were made with a tablet or smartphone, comScore says.
Because of ever-increasing mobile sales, Forrester encourages retailers to invest as much as they can in mobile. Retailers should think about mobile offerings that make sense for their businesses, Forrester says. For example, pharmacy apps might make sense for drugstores, while flash sales may generate revenue for department stores or apparel merchants.
Read more from InternetRetailer.com >>
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