From Internet Retailer
Latin American web sales grow 27% for Brazil’s largest web merchant
B2W also continues to diversify with new services for marketplace sellers and more private-label products for its mass merchandise sites Americanas.com and Submarino.com.
Mark Brohan
Research Director
B2W Inc., Brazil’s largest web merchant, continues to invest lots of time and energy in new business development that will help the company diversify even more in the years to come, B2W executives told investors last week on its 2013 year-end earnings call.
Already the No. 1-ranked merchant in Internet Retailer’s 2013 Latin America 400 and the biggest online retailer in Brazil, B2W now wants to expand its own private-label products and provide more e-commerce technology and related services to web merchants that sell on B2W’s marketplace. “We want to be the biggest digital company in Latin America,” CEO Anna Christina Ramos Saicali told analysts.
B2W made three major acquisitions in 2013 to diversity its operation and expand its e-commerce technology platform and fulfillment system. As part of a planned $450 million three-year spending plan, B2W acquired Ideais Tecnologia Ltda, an e-commerce systems platform developer, and Tarkena Consultoria, an advanced site search and product recommendation application developer. Its third major acquisition was of Click-Rodo Entegras Ltda, a Brazilian e-commerce logistics and fulfillment company.
B2W didn’t say how much it paid for the three companies. But the acquired companies, along with the opening of three new regional distribution centers in 2015 and three to four other facilities by the end of 2015, are aimed at expanding B2W’s ability to offer same-day, next-day and faster shipping all around in Brazil and eventually other parts of Latin America, B2W says
By December 2015 B2W expects to operate as many as 21 regional distribution centers. “Everything we are doing is going to get us closer to the customer,” Saicali told analysts.
Read more from Internet Retailer >>
Latin American web sales grow 27% for Brazil’s largest web merchant
B2W also continues to diversify with new services for marketplace sellers and more private-label products for its mass merchandise sites Americanas.com and Submarino.com.
Mark Brohan
Research Director
B2W Inc., Brazil’s largest web merchant, continues to invest lots of time and energy in new business development that will help the company diversify even more in the years to come, B2W executives told investors last week on its 2013 year-end earnings call.
Already the No. 1-ranked merchant in Internet Retailer’s 2013 Latin America 400 and the biggest online retailer in Brazil, B2W now wants to expand its own private-label products and provide more e-commerce technology and related services to web merchants that sell on B2W’s marketplace. “We want to be the biggest digital company in Latin America,” CEO Anna Christina Ramos Saicali told analysts.
B2W made three major acquisitions in 2013 to diversity its operation and expand its e-commerce technology platform and fulfillment system. As part of a planned $450 million three-year spending plan, B2W acquired Ideais Tecnologia Ltda, an e-commerce systems platform developer, and Tarkena Consultoria, an advanced site search and product recommendation application developer. Its third major acquisition was of Click-Rodo Entegras Ltda, a Brazilian e-commerce logistics and fulfillment company.
B2W didn’t say how much it paid for the three companies. But the acquired companies, along with the opening of three new regional distribution centers in 2015 and three to four other facilities by the end of 2015, are aimed at expanding B2W’s ability to offer same-day, next-day and faster shipping all around in Brazil and eventually other parts of Latin America, B2W says
By December 2015 B2W expects to operate as many as 21 regional distribution centers. “Everything we are doing is going to get us closer to the customer,” Saicali told analysts.
Read more from Internet Retailer >>
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