From Internet Retailer
December 23, 2014, 12:14 PM
Holiday web sales increase 15% so far this season
BY THAD RUETER , Senior Editor
The final full holiday shopping week brought a year-over-year web sales increase of 18%, comScore says.
Web sales during the final full week of the holiday shopping season increased 18.2% year over year, to $5.817 billion in desktop sales from $4.920 billion for the corresponding period last year, web measurement firm comScore Inc. says in its latest holiday e-commerce spending estimate.
The estimate covers the period from Monday, Dec. 15 to Sunday, Dec. 21 in U.S. e-commerce. The spending figures do not include mobile commerce, meaning consumer spending as Christmas approaches is higher than reflected in these estimates.
So far this holiday shopping season—which comScore says began Nov. 1—online shoppers in the United States have spent $48.269 billion via desktop computers, up 15.0% from $41.971 billion last year.
“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” says comScore chairman emeritus Gian Fulgoni. “We are now running at a 15% growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”
For the most recently completed week, online shoppers spent $1.07 billion on Monday, $1.16 billion on Tuesday and $926 million on Thursday, the day of a promotional event called Free Shipping Day, when numerous e-retailers offer free deliveries. For the most recent weekend—Dec. 20 and Dec. 21—online shoppers spent about $972 million, 36.1% more than the $714 million spent last year, comScore says.
ComScore’s estimates are based on data from a consumer panel that includes some 1 million U.S. online consumers.
Visit Internet Retailer >>
December 23, 2014, 12:14 PM
Holiday web sales increase 15% so far this season
BY THAD RUETER , Senior Editor
The final full holiday shopping week brought a year-over-year web sales increase of 18%, comScore says.
Web sales during the final full week of the holiday shopping season increased 18.2% year over year, to $5.817 billion in desktop sales from $4.920 billion for the corresponding period last year, web measurement firm comScore Inc. says in its latest holiday e-commerce spending estimate.
The estimate covers the period from Monday, Dec. 15 to Sunday, Dec. 21 in U.S. e-commerce. The spending figures do not include mobile commerce, meaning consumer spending as Christmas approaches is higher than reflected in these estimates.
So far this holiday shopping season—which comScore says began Nov. 1—online shoppers in the United States have spent $48.269 billion via desktop computers, up 15.0% from $41.971 billion last year.
“This final week of online holiday shopping before Christmas was very strong, finishing off the season on a high note and virtually guaranteeing e-commerce spending will outperform our pre-season forecast,” says comScore chairman emeritus Gian Fulgoni. “We are now running at a 15% growth rate in desktop e-commerce for the season, which should be taken as a very positive sign for the economic health of both the American consumer and the e-commerce channel as a whole. While the heaviest spending days of the season are now behind us, there is still about another $5 billion that will be spent over the balance of the year that will get us to new all-time highs for e-commerce.”
For the most recently completed week, online shoppers spent $1.07 billion on Monday, $1.16 billion on Tuesday and $926 million on Thursday, the day of a promotional event called Free Shipping Day, when numerous e-retailers offer free deliveries. For the most recent weekend—Dec. 20 and Dec. 21—online shoppers spent about $972 million, 36.1% more than the $714 million spent last year, comScore says.
ComScore’s estimates are based on data from a consumer panel that includes some 1 million U.S. online consumers.
Visit Internet Retailer >>
No comments:
Post a Comment