December 4, 2014

A single-day e-commerce sales record

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From InternetRetailer

A single-day e-commerce sales record

BY ABBY CALLARD Associate Editor | December 3, 2014

Online retail sales on Cyber Monday topped $2 billion, comScore says, the first time that mark has been breached in a single day. And that just counts purchases on computers, not mobile devices. Consumers spent 17% more via desktop computers than last year, Over the weekend, consumers spent 26% more than 2013.

For the first time ever, U.S. consumers spent more than $2 billion online in a single day, according to an analysis from comScore. And that day was Cyber Monday, Dec. 1, the Monday after Thanksgiving. And that just counts purchases made on desktop computers, not sales via tablets or smartphones.

Cyber Monday web sales via desktop computers reached $2.038 billion—an increase of 17% over the same day in 2013. Consumers spent 24% more via desktop computers over the five-day period between Thanksgiving and Cyber Monday.

“With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong five-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast,” says comScore chairman emeritus Gian Fulgoni. “Any notion that Cyber Monday is declining in importance is really unfounded, as it continues to post new historical highs and reflects the ongoing strength of online this holiday season.”

ComScore also found:


  • Desktop sales increased 15% for the period Nov. 1-Dec. 1
  • Desktop sales increased 32% on Thanksgiving Day
  • Desktop sales increased 26% on Black Friday
  • Desktop sales increased 26% for the Saturday and Sunday following Thanksgiving

ComScore does not include mobile shopping figures in its initial reports, though a spokesman says comScore will release mobile data as the holiday season progresses. Because sales via mobile devices are growing more quickly than sales via computers the addition of the mobile data typically adds 1-2% to comScore’s desktop growth estimates.

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