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From InternetRetailer
Web sales are projected to grow 13% for November and December
BY ABBY CALLARD Associate Editor | November 3, 2014
Forrester Research projects consumers will buy $89 billion online in November and December, accounting for 14% of all retail spending. Among the factors driving growth are 3.4 million consumers shopping online for the first time.
Holiday web sales this year will grow 13% over last year, fueled by an influx of new web shoppers and increased mobile shopping, Forrester Research Inc. said today in an annual forecast of online retail sales during November and December. The research firm projects web sales during those two months will hit $89 billion and account for 14% of retail spending during those two months.
That’s a slower growth rate than last year, and there are reasons for that, says Forrester vice president and principal analyst Sucharita Mulpuru says. “While that figure represents 30% of all the e-commerce spend in 2014, it represents a deceleration in growth due to a shorter holiday selling season and capacity constraints in the package delivery network,” she writes in Forrester’s forecast on online holiday sales released today. For the past three years, the web sales growth rate has been steady at 15% after growing 16% in 2010.
Forrester’s holiday sales growth estimate is similar to that of Deloitte LLP, which projected online holiday retail sales and mail order purchases in the U.S. would increase between 13.5% and 14.0% this year compared with 2013.
During the 2014 holiday season, Forrester also expects to see 3.4 million new web shoppers. “The holiday season is a strong opportunity for new customer acquisition as web browsers are more likely to try e-commerce for the first time now than any other time of the year,” Mulpuru says.
Forrester also predicts each consumer will spend 10% more on average online than they have in the past. “As consumers become more tenured web shoppers, they buy more in other categories and shift spend away from traditional channels like stores and catalogs to the web.”
Read more from InternetRetailer >>
From InternetRetailer
Web sales are projected to grow 13% for November and December
BY ABBY CALLARD Associate Editor | November 3, 2014
Forrester Research projects consumers will buy $89 billion online in November and December, accounting for 14% of all retail spending. Among the factors driving growth are 3.4 million consumers shopping online for the first time.
Holiday web sales this year will grow 13% over last year, fueled by an influx of new web shoppers and increased mobile shopping, Forrester Research Inc. said today in an annual forecast of online retail sales during November and December. The research firm projects web sales during those two months will hit $89 billion and account for 14% of retail spending during those two months.
That’s a slower growth rate than last year, and there are reasons for that, says Forrester vice president and principal analyst Sucharita Mulpuru says. “While that figure represents 30% of all the e-commerce spend in 2014, it represents a deceleration in growth due to a shorter holiday selling season and capacity constraints in the package delivery network,” she writes in Forrester’s forecast on online holiday sales released today. For the past three years, the web sales growth rate has been steady at 15% after growing 16% in 2010.
Forrester’s holiday sales growth estimate is similar to that of Deloitte LLP, which projected online holiday retail sales and mail order purchases in the U.S. would increase between 13.5% and 14.0% this year compared with 2013.
During the 2014 holiday season, Forrester also expects to see 3.4 million new web shoppers. “The holiday season is a strong opportunity for new customer acquisition as web browsers are more likely to try e-commerce for the first time now than any other time of the year,” Mulpuru says.
Forrester also predicts each consumer will spend 10% more on average online than they have in the past. “As consumers become more tenured web shoppers, they buy more in other categories and shift spend away from traditional channels like stores and catalogs to the web.”
Read more from InternetRetailer >>
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