I can understand renting a car or washing machines but renting trendy jeans? Would you do it, rent a pair of fancy jeans? Apparently, this is the trend in Europe. High unemployment is forcing many cash strapped consumers to seek "collaborative consumption" rather than buying outright.
Welcome to the new world of collaborative economy.
A good indicator that we are in a people economy is to follow the 'hot' money. Venture capitalists and angel investors are throwing money into companies that reflect this economic model.
To learn more about this trend, read Austin Allison's article in Inc. "Need More Proof We're in the People Economy? Follow the Money." Austin's summary: "There's big value and big profits in helping people work together--and venture capitalists have taken notice."
Further proof of this paradigm shift is Jeremiah Owyang's article: "The Money Flows in the Collaborative Economy."
Still not convinced? Check out collaborative dining as in EatWith pioneered by Guy Michlin.
Guy'Guy's motto: DINE IN HOMES AROUND THE WORLD!
Meet amazing people, eat great food and enjoy unforgettable experiences!
For more info on collaborative consumption read Guy Michlin's interview here.
I can continue but you get the picture.
See Wall Street Journal article, "For Rent in Europe" below:
For Rent in Europe: Trendy Jeans, Washing Machines
Rental, Secondhand Deals Shows How Companies Are Trying to Court Strapped Consumers
By RUTH BENDER
Updated Dec. 1, 2013 7:31 p.m. ET
Anouk Gillis often sports a pair of organic-cotton jeans she ordered online. But she doesn't actually own them.
Rather than buying the pants, which retail for around €100 ($135), Ms. Gillis signed a 12-month lease with their designer, the small Dutch fashion label Mud Jeans. The terms: a €20 deposit and monthly installments of €5.
After a year, Ms. Gillis, who is also Dutch, can decide to buy the jeans, return them, or exchange them for a new pair.
"The idea was to make high quality jeans available to everybody," said Bert van Son, chief executive of Mud Jeans, which promises to recycle the used jeans into new pairs or sell them secondhand at the end of a lease.
You can read more from WSJ.com if you have an online subscription >>
Welcome to the new world of collaborative economy.
A good indicator that we are in a people economy is to follow the 'hot' money. Venture capitalists and angel investors are throwing money into companies that reflect this economic model.
To learn more about this trend, read Austin Allison's article in Inc. "Need More Proof We're in the People Economy? Follow the Money." Austin's summary: "There's big value and big profits in helping people work together--and venture capitalists have taken notice."
Further proof of this paradigm shift is Jeremiah Owyang's article: "The Money Flows in the Collaborative Economy."
Still not convinced? Check out collaborative dining as in EatWith pioneered by Guy Michlin.
Guy'Guy's motto: DINE IN HOMES AROUND THE WORLD!
Meet amazing people, eat great food and enjoy unforgettable experiences!
For more info on collaborative consumption read Guy Michlin's interview here.
I can continue but you get the picture.
See Wall Street Journal article, "For Rent in Europe" below:
For Rent in Europe: Trendy Jeans, Washing Machines
Rental, Secondhand Deals Shows How Companies Are Trying to Court Strapped Consumers
By RUTH BENDER
Updated Dec. 1, 2013 7:31 p.m. ET
Anouk Gillis often sports a pair of organic-cotton jeans she ordered online. But she doesn't actually own them.
Rather than buying the pants, which retail for around €100 ($135), Ms. Gillis signed a 12-month lease with their designer, the small Dutch fashion label Mud Jeans. The terms: a €20 deposit and monthly installments of €5.
After a year, Ms. Gillis, who is also Dutch, can decide to buy the jeans, return them, or exchange them for a new pair.
"The idea was to make high quality jeans available to everybody," said Bert van Son, chief executive of Mud Jeans, which promises to recycle the used jeans into new pairs or sell them secondhand at the end of a lease.
You can read more from WSJ.com if you have an online subscription >>
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