From Internet Retailer
Alibaba launches 11main.com in the U.S.
BY KATIE EVANS Managing Editor, International Research | June 11, 2014, 9:14 AM
Alibaba-owned marketplace 11Main.com launched today in the U.S. with thousands of boutiques designed to replicate shopping a local Main Street.
Consumers who fancy a shopping trip down their home town’s Main Street but don’t want to leave the comfort of their couch now have an alternative. 11Main.com, a new U.S.-based e-marketplace owned by Chinese e-commerce powerhouse Alibaba Group Holdings Ltd., launched today with between 1,000 and 2,000 virtual boutiques where shoppers can purchase such niche and hard-to-find items as sunglasses made from wood or a Swiss Army-like iPhone case that holds miniature pens and tools.
“We want it to be like shopping Main Street from the web,” says Mike Effle, 11 Main president and general manager. The site offers products from categories including: Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys.
In an interview with Internet Retailer at the 2014 Internet Retailer Conference & Exhibition in Chicago yesterday, Effle said he’s excited to finally be able to discuss the site, which he and about 200 employees have been quietly working on since mid-2013 at Alibaba’s Silicon Valley office in San Mateo, CA, and at an office in Chico, CA.
While owned by Alibaba, the site is the brainchild of three e-commerce vendors: Auctiva and Vendio Services Inc., both of which Alibaba acquired in 2010, and SingleFeed, which Vendio bought in 2011. All three vendors offer merchants tools to help sell online either via standalone e-commerce sites or on such web marketplaces as those operated by Amazon.com Inc. and eBay Inc. The three vendors are still operating, says Effle, who comes from Vendio, working with 250,000 sellers who together sell about $6.5 billion each year, he says. About half of the stores launching today on 11 Main are current clients of the three vendors, Effle says. 11Main.com also employs a merchandising team to recruit and sign up shops, he says.
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Alibaba launches 11main.com in the U.S.
BY KATIE EVANS Managing Editor, International Research | June 11, 2014, 9:14 AM
Alibaba-owned marketplace 11Main.com launched today in the U.S. with thousands of boutiques designed to replicate shopping a local Main Street.
Consumers who fancy a shopping trip down their home town’s Main Street but don’t want to leave the comfort of their couch now have an alternative. 11Main.com, a new U.S.-based e-marketplace owned by Chinese e-commerce powerhouse Alibaba Group Holdings Ltd., launched today with between 1,000 and 2,000 virtual boutiques where shoppers can purchase such niche and hard-to-find items as sunglasses made from wood or a Swiss Army-like iPhone case that holds miniature pens and tools.
“We want it to be like shopping Main Street from the web,” says Mike Effle, 11 Main president and general manager. The site offers products from categories including: Fashion & Style, Home & Outdoor, Jewelry & Watches, Baby & Kids, Collecting & Art, and Crafts, Hobbies & Toys.
In an interview with Internet Retailer at the 2014 Internet Retailer Conference & Exhibition in Chicago yesterday, Effle said he’s excited to finally be able to discuss the site, which he and about 200 employees have been quietly working on since mid-2013 at Alibaba’s Silicon Valley office in San Mateo, CA, and at an office in Chico, CA.
While owned by Alibaba, the site is the brainchild of three e-commerce vendors: Auctiva and Vendio Services Inc., both of which Alibaba acquired in 2010, and SingleFeed, which Vendio bought in 2011. All three vendors offer merchants tools to help sell online either via standalone e-commerce sites or on such web marketplaces as those operated by Amazon.com Inc. and eBay Inc. The three vendors are still operating, says Effle, who comes from Vendio, working with 250,000 sellers who together sell about $6.5 billion each year, he says. About half of the stores launching today on 11 Main are current clients of the three vendors, Effle says. 11Main.com also employs a merchandising team to recruit and sign up shops, he says.
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