In view of this overwhelming change in US retail sales as well as around the world, wouldn't it be beneficial for you to be involved in internet marketing?
From Internet Retailer
60% of U.S. retail sales will involve the web by 2017
Direct online purchases will account for roughly 10.3% of total retail, Forrester says.
October 30, 2013, 10:36 AM
Amy Dusto
Associate Editor
By 2017, 60% of all U.S. retail sales will involve the Internet in some way, either as a direct e-commerce transaction or as part of a shopper’s research on a laptop or mobile device, according to a new report by Forrester Research Inc. entitled “U.S. Cross-Channel Retail Forecast, 2012 To 2017.” Approximately 10.3% of total retail sales in the U.S. in five years will be online purchases, or $370 billion in web sales compared to $3.6 trillion in total retail sales.
In contrast, last year e-commerce accounted for just 5.2% of total retail spending in the United States, according to U.S. Commerce Department figures that include items rarely if ever bought online, such as gasoline and restaurant meals. And in 2012, less than half—46%—of total U.S. retail sales were either transacted directly or influenced by Internet research on PCs, smartphones and tablets, Forrester says.
Driving this e-retailing growth is the increasing ubiquity of smartphone ownership in the United States along with retailers’ investments in enabling e-commerce and mobile applications, such as mobile coupons, says Sucharita Mulpuru, a Forrester analyst and author of the report. By the end of 2013, 150 million (47.3%) of the country’s population of 317 million will be regular mobile Internet users, she says.
The categories that will be most influenced by Internet research in five years will be grocery, apparel and accessories, home improvement and consumer electronics, in particular through mobile activity like reading customer reviews while in the aisle, , the report says. Together, those categories will account for $1.1 trillion of the $1.8 trillion total web-influenced retail sales predicted for 2017. (The web-influenced figure does not include the e-commerce purchases of $370 billion.)
Read more from Internet Retailer >>
From Internet Retailer
60% of U.S. retail sales will involve the web by 2017
Direct online purchases will account for roughly 10.3% of total retail, Forrester says.
October 30, 2013, 10:36 AM
Amy Dusto
Associate Editor
By 2017, 60% of all U.S. retail sales will involve the Internet in some way, either as a direct e-commerce transaction or as part of a shopper’s research on a laptop or mobile device, according to a new report by Forrester Research Inc. entitled “U.S. Cross-Channel Retail Forecast, 2012 To 2017.” Approximately 10.3% of total retail sales in the U.S. in five years will be online purchases, or $370 billion in web sales compared to $3.6 trillion in total retail sales.
In contrast, last year e-commerce accounted for just 5.2% of total retail spending in the United States, according to U.S. Commerce Department figures that include items rarely if ever bought online, such as gasoline and restaurant meals. And in 2012, less than half—46%—of total U.S. retail sales were either transacted directly or influenced by Internet research on PCs, smartphones and tablets, Forrester says.
Driving this e-retailing growth is the increasing ubiquity of smartphone ownership in the United States along with retailers’ investments in enabling e-commerce and mobile applications, such as mobile coupons, says Sucharita Mulpuru, a Forrester analyst and author of the report. By the end of 2013, 150 million (47.3%) of the country’s population of 317 million will be regular mobile Internet users, she says.
The categories that will be most influenced by Internet research in five years will be grocery, apparel and accessories, home improvement and consumer electronics, in particular through mobile activity like reading customer reviews while in the aisle, , the report says. Together, those categories will account for $1.1 trillion of the $1.8 trillion total web-influenced retail sales predicted for 2017. (The web-influenced figure does not include the e-commerce purchases of $370 billion.)
Read more from Internet Retailer >>
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