From Internet Retailer
November 6, 2013
Consumers will engage in more post-pie web purchasing this year
But a shorter holiday sales season could result in missed sales, Adobe says.
Katie Evans
Senior Editor
Once the pumpkin pie is polished off on Nov. 28, many consumers will turn to the web in their feast-induced comas to start searching for holiday gifts, according to new research from Adobe Systems Inc.
Its just-released Adobe Digital Index forecasts record growth for online sales on Thanksgiving, with web sales reaching $1.1 billion, up 21.0% over $909 million on the holiday last year. On two historically big shopping days—Black Friday, the day after Thanksgiving, and Cyber Monday, the Monday after Thanksgiving—Adobe also predicts strong web sales growth. For Black Friday, it forecasts e-retail sales will reach $1.60 billion, a 17.6% increase compared with $1.36 billion for the same day last year. For Cyber Monday, Adobe predicts consumers will spend $2.27 billion online, a 15.2% increase compared to $1.97 billion on the same day in 2012.
The forecast is derived from the Adobe Digital Index, which is based on the analysis of nearly half a trillion visits to more than 2,000 retail web sites over the last seven years.
But the news isn’t all merry and bright. The shorter holiday shopping season will result in missed sales overall, Adobe says. This year, there are only 26 days between Thanksgiving and Christmas, compared with 32 days in 2012. What’s more, consumers have four—not five—full weekends in that timeframe to snag gifts. Adobe predicts the slimmer season will cost retailers $1.5 billion in missed online sales.
Read more from Internet Retailer >>
November 6, 2013
Consumers will engage in more post-pie web purchasing this year
But a shorter holiday sales season could result in missed sales, Adobe says.
Katie Evans
Senior Editor
Once the pumpkin pie is polished off on Nov. 28, many consumers will turn to the web in their feast-induced comas to start searching for holiday gifts, according to new research from Adobe Systems Inc.
Its just-released Adobe Digital Index forecasts record growth for online sales on Thanksgiving, with web sales reaching $1.1 billion, up 21.0% over $909 million on the holiday last year. On two historically big shopping days—Black Friday, the day after Thanksgiving, and Cyber Monday, the Monday after Thanksgiving—Adobe also predicts strong web sales growth. For Black Friday, it forecasts e-retail sales will reach $1.60 billion, a 17.6% increase compared with $1.36 billion for the same day last year. For Cyber Monday, Adobe predicts consumers will spend $2.27 billion online, a 15.2% increase compared to $1.97 billion on the same day in 2012.
The forecast is derived from the Adobe Digital Index, which is based on the analysis of nearly half a trillion visits to more than 2,000 retail web sites over the last seven years.
But the news isn’t all merry and bright. The shorter holiday shopping season will result in missed sales overall, Adobe says. This year, there are only 26 days between Thanksgiving and Christmas, compared with 32 days in 2012. What’s more, consumers have four—not five—full weekends in that timeframe to snag gifts. Adobe predicts the slimmer season will cost retailers $1.5 billion in missed online sales.
Read more from Internet Retailer >>
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