Medical innovation has been accelerating as at a rapid clip and 2013 will only see more innovations. There is a clamor for health care rather than sick care. That is, provide better health care to prevent people from getting sick.
Below is an article from Forbes on:
PHARMA & HEALTHCARE | 12/24/2012 @ 8:06PM
Three Tensions In Medical Innovation To Watch For In 2013
David Shaywitz, Contributor
As we anticipate a new year characterized by unprecedented interest in healthcare innovation, pay particular attention to the following three emerging tensions in the space.
Tension 1: Preventive Health vs Excessive Medicalization
A core tenet of medicine is that it’s better to prevent a disease (or at least catch it early) than to treat it after it has firmly taken hold. This is the rationale for both our interest in screening exams (such as mammography) as well as the focus on risk factor reduction (e.g. treating high blood pressure and high cholesterol to prevent heart attacks).
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