From Internet Retailer
September 4, 2014, 12:58 PM
Exclusive: Mobile now the primary way consumers shop online
BY BILL SIWICKI Managing Editor, Mobile Commerce
Guess what? You now work in an industry dominated by mobile devices.
Branding Brand, the technology vendor with the most clients (57) in the newly published 2015 Internet Retailer Mobile 500, today has revealed exclusively to Internet Retailer that last month mobile traffic to the 26 retailer clients it has benchmarked for years surpassed 50%—50.7%, to be precise. These 26 retailers, out of the vendor’s more than 200 clients, generated $180 million in web revenue in August 2014, 27.3% of which stemmed from smartphones and tablets.
Further, web and mobile measurement firm comScore Inc., which uses the “time spent” metric to gauge online retail activity by consumers, tells Internet Retailer that in July 2014, 56% of time spent with U.S. online retail occurred on a mobile device.
And if that weren’t enough, earlier this week, technology consultancy Capgemini and U.K. e-retail association Interactive Media in Retail Group , or IMRG, reported that in the second quarter of 2014, mobile traffic to U.K. retailers for the first time surpassed 50%—52%, to be precise.
“Mobile is now the primary access point to online retail for most consumers,” says Andrew Lipsman, vice president of marketing and insights at comScore. “As a result, retailers really need to rethink how they deliver their online shopping experience.”
Even aggressive growth estimates did not correctly calculate how fast this mobile majority would occur, says Chris Mason, CEO and co-founder of Branding Brand.
“And it comes right before the 2014 holiday shopping season, and right before Apple releases two new iPhones, so this holiday season, unlike any before it, is going to be extremely focused on mobile,” Mason says. “Retailers can no longer have a single view of a customer starting with a desktop web site or a store. Just like what happened with usage of Instagram and other social media players, retailers now have customers who only know the merchants from mobile. Mobile-first and mobile-only customers represent a significant pivot in online retail.”
Indeed, Scot Wingo, CEO of ChannelAdvisor Corp., which facilitates retailer sales through Amazon.com and other web marketplaces, recently told Internet Retailer that retailers need to prepare for the mobile-only customer.
Read more from Internet Retailer >>
To your health and wealth!
September 4, 2014, 12:58 PM
Exclusive: Mobile now the primary way consumers shop online
BY BILL SIWICKI Managing Editor, Mobile Commerce
Guess what? You now work in an industry dominated by mobile devices.
Branding Brand, the technology vendor with the most clients (57) in the newly published 2015 Internet Retailer Mobile 500, today has revealed exclusively to Internet Retailer that last month mobile traffic to the 26 retailer clients it has benchmarked for years surpassed 50%—50.7%, to be precise. These 26 retailers, out of the vendor’s more than 200 clients, generated $180 million in web revenue in August 2014, 27.3% of which stemmed from smartphones and tablets.
Further, web and mobile measurement firm comScore Inc., which uses the “time spent” metric to gauge online retail activity by consumers, tells Internet Retailer that in July 2014, 56% of time spent with U.S. online retail occurred on a mobile device.
And if that weren’t enough, earlier this week, technology consultancy Capgemini and U.K. e-retail association Interactive Media in Retail Group , or IMRG, reported that in the second quarter of 2014, mobile traffic to U.K. retailers for the first time surpassed 50%—52%, to be precise.
“Mobile is now the primary access point to online retail for most consumers,” says Andrew Lipsman, vice president of marketing and insights at comScore. “As a result, retailers really need to rethink how they deliver their online shopping experience.”
Even aggressive growth estimates did not correctly calculate how fast this mobile majority would occur, says Chris Mason, CEO and co-founder of Branding Brand.
“And it comes right before the 2014 holiday shopping season, and right before Apple releases two new iPhones, so this holiday season, unlike any before it, is going to be extremely focused on mobile,” Mason says. “Retailers can no longer have a single view of a customer starting with a desktop web site or a store. Just like what happened with usage of Instagram and other social media players, retailers now have customers who only know the merchants from mobile. Mobile-first and mobile-only customers represent a significant pivot in online retail.”
Indeed, Scot Wingo, CEO of ChannelAdvisor Corp., which facilitates retailer sales through Amazon.com and other web marketplaces, recently told Internet Retailer that retailers need to prepare for the mobile-only customer.
Read more from Internet Retailer >>
To your health and wealth!
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