From Goldman Sachs
Millennials
COMING OF AGE
One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.
WHO ARE THEY?
A different world, a different worldview. Millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations.
HOUSING
As Millennials enter their peak home-buying years, their reluctance to enter the housing market could change. The cohort’s sheer size, plus its desire to settle down in the future, could lead to a surge in home sales.
PEAK HOME-BUYING YEARS
25 y/o Peak Home-Buying Years 45 y/o
Source: Goldman Sachs Global Investment Research
Read more from Goldman Sachs >>
Millennials
COMING OF AGE
One of the largest generations in history is about to move into its prime spending years. Millennials are poised to reshape the economy; their unique experiences will change the ways we buy and sell, forcing companies to examine how they do business for decades to come.
WHO ARE THEY?
A different world, a different worldview. Millennials have grown up in a time of rapid change, giving them a set of priorities and expectations sharply different from previous generations.
HOUSING
As Millennials enter their peak home-buying years, their reluctance to enter the housing market could change. The cohort’s sheer size, plus its desire to settle down in the future, could lead to a surge in home sales.
PEAK HOME-BUYING YEARS
25 y/o Peak Home-Buying Years 45 y/o
Source: Goldman Sachs Global Investment Research
Read more from Goldman Sachs >>
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