June 9, 2012

Social Selling


The Equity in Social Selling in The Wall Street Journal— 25 pack

Entrepreneurial capitalism......
begun by the determined first settlers and continued through the centuries, it built these United States into the economic powerhouse of the world. In our current times of economic downtown, some consider social selling - otherwise known as direct selling or network marketing - as the best example of the continuation of this spirit. In both domestic and foreign markets, sales are up, forecasts are good and more people than ever are starting their own businesses using this model..........

So it begins, in this special supplement to the Wall Street Journal, WSJ, Friday, June 8, 2012.

In view of the current job market, the recent dire economic forecast by the Congressional Budget Office, CBO, and the sovereign debt crisis in Europe, it behooves each one of us to examine our own situations and ask how all these external forces will affect our own financial well being and future retirement. What other opportunities are out there that can supplement or enhance one's financial future beyond retirement?

The timing of this WSJ supplement could not come at a better time as it writes, social selling is on an uptrend. Even during the housing bubble in 2007-2009, and the subsequent fallout of financial markets, when most industries were affected, social or rather direct selling was not only marginally affected but in many instances were on the rise and thriving.

Name a business out there that can satisfy your entrepreneurial itch with a startup cost you can afford without hurting your pocket book? And name a business you can own and work part time while still fully employed? You got it - internet direct marketing! It offers an entrepreneur the opportunity to put up shop in the internet - it is a shop with no overhead and is open 24 hours a day, 7 days a week and no payroll to contend with. And most amazing of all, it is a business opportunity without borders! What other businesses out there can beat this! And to boot, direct selling was a $42.6 billion dollar market in 2011 and rising!

This is plain good news for One-to-One marketing and social shopping up and coming giant e-tailer, Market America/SHOP.COM. It has grown from Market America, MA, to Markets Canada, Australia, Hong Kong, Taiwan, Philippines and beginning early this year, expanding to U.K, and this month in Mexico. MA offers opportunities for an average person to setup an internet retail portal without borders.

Even Jim Cramer has jumped onto the bandwagon and bullishly said, "Latin America, Asia/Pacific region and Russia offers vast potential for social selling. The direct selling model could be the best way to sell goods in the developing world."

What do you think? Care to share your thoughts?

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